How to Take Control of AdMob Ads in Our Apps — A Practical Guide

Maximise Ad Revenue Without Compromising User Trust or Experience

I am unsure how the ads are approved on AdMob. However, as we own our mobile apps, it is still in our control not to show certain ads we do not see fit.

As mobile app product owners, we often think that once we implement an ad network like AdMob, the hard work is over, and the money should roll in. However, reality can be quite different.

With a hands-off approach, ads can become more of a liability than a benefit. Misleading ads can deceive our users, and without visibility into what’s being shown, we’re left in the dark — unable to take any action until negative reviews or refund requests start pouring in.

Let us explore how to use AdMob’s Blocking Controls and Ad Review Centre to protect our brand, mitigate risks, and create a better user experience.

The Problem with Lack of Ad Visibility

One of AdMob’s policies requires us to mark our development devices as test devices, meaning we can’t see real monetising ads in our apps. This helps avoid accidental clicks but also means we have zero visibility into what ads are actually being shown to end-users.

To complicate things further, users in different countries see different ads based on various factors like demographics and device data, making it nearly impossible to keep…